Gain the attention your business deserves with memorable branding and captivating imagery your audience will connect with.
Through thoughtful creative we help beauty, fashion and lifestyle brands get remembered for all the right reasons, encouraging conscious consumption and creating a better future for our planet.
Combining art direction, design and styling to send your brand out into the world with its best face forward.
Every brand has a unique story to tell and we can help you uncover yours. Evolving your visual identity combined with unique product photography, to make the most impact. To see how we can bring your brand to life across different marketing materials get in touch below.
People want to feel good about their purchases. They also want to do good – for their own and others’ wellbeing, and for the planet. But confusing marketing messages and greenwashing can muddy the waters. And brands who are mindful of their impact can’t always compete with the lower costs of less ethical products. The answer? Better communication. If you can clearly express your brand offer and value across all touchpoints – from logo to lifestyle imagery – you’ll connect with consumers who want to make those better choices as well as standing for something unique in an ever crowded market place. As more brands are being built on their ethics and sustainable processes despite the importace of this, it’s also increasingly valuable to show what else you stand for and what sets you apart.
Working with I Love My Job it became clear they really did care about the people they placed—they were passionate about finding people jobs that they would really love. I worked with them to articulate their positioning and create a visual identity that paid homage to their past whilst feeling modern and fresh, extending the brand’s personality through to staff portraits that felt friendly and welcoming.
The boutique candle company Hutwoods wanted to be taken from a place of home-made to a place of refinement, whilst still retaining their heritage of being handmade in Sydney. Working closely with the founders I developed a brand identity that helped them look more professional evolving the premium look of their products. In turn elevating the brand in retail stores and online.
The Girl Hub is a space to educate and inform people of the Girl Effect, a charity that aims to give money to girls in developing countries as they believe they're more likely to re invest into their communities than boys in turn making a greater impact. The space created was inspirational and informative of the cause—engaging and motivating those that used it in fun and surprising ways.
When launching a new range of products Hutwoods wanted a suite of brand imagery that would not only showcase the new product ranges but also hero the ingredients that go into them and what the brand stands for. The images lead the narrative for the 2018 trade show brand book gaining the business new stockists. The defined style meant they had a bank of imagery to use on social channels as well as an approach that could inform future imagery.
Elena Clarke
Brand Strategist and Copywriter
Tansy Drake
Founder, Umbrella
Becky Hutley
Founder, Hutwoods
Heather Beeken
Founder, Liddit
