Hutwoods Brand Imagery & Brand Book

The creative approach

The Hutwoods wanted to continue elevating their brand to gain more stockists as well as continuing to build their brand identity through more than just graphics. We did this by using brand imagery to not only showcasee their products, but also enhance their brand image. Taking cues from the original rebrand we launched the beauty range with a minimalist design. This stripped back style informed the creative approach for their brand imagery—a collection of images that made their products the hero whilst styling elements within the shots, such as a 3D H and branded pattern back drop to ensure their branding was unique. The imagery was used across their website, social channels, brand books and at trade shows to hlp deliver key messages around ingredients and materials.